Friendly Packaging for Amy Conway

This has been in the works for sometime now, so I’m pleased to see it come to life, and to share. I designed this packaging for jewelry designer, Amy Conway, with the creative challenge of developing an environmentally friendly package for her jewelry line. After reviewing current jewelry industry standards for packaging, we realized for the most part, that jewelry industry has not embrace the concept of environmental consciousness. Our findings revealed that jewelry industry packaging typically took the form of leather wrapped, ridged hinged boxes with satin lining and metal support components. This traditional approach did not appeal to Amy, so we created this packaging made entirely of recycled board, soy based inks, ribbon, and embossing. Multiple insert designs allow the ability to use only two sizes of boxes to package the entire  Amy Conway jewelry line.